About the role
WeGrowth helps SaaS startups go from early traction to $3M+ ARR through performance marketing and funnel optimization.
As a Paid Acquisition Specialist you take full ownership of paid acquisition for our clients: planning, launching, managing and optimizing multi-channel campaigns on Meta, Google and LinkedIn. You work closely with our Growth Strategist, Copywriter and Designer, and your mission is to run performance-driven campaigns that scale growth, backed by structured processes, data and strong creative collaboration.
This is an always-open position. We review applications continuously and reach out when there is a fit.
How you'll work with every client
We run paid acquisition the same way for every client, with a checklist or template for each step.
- Technical account audit. Set up a new ad account from scratch, or audit an existing one and fix tracking, access, conversion events and structure across Meta, LinkedIn and Google Ads.
- Performance audit. Review the last 3–6 months of campaigns. What worked, what didn't, where the opportunities are and what to avoid. This becomes the starting roadmap.
- Campaign, targeting and ads planning. Define campaign structure and budgets by funnel stage (TOF, MOF, BOF), match personas to platforms, audiences, messaging and offers, and set the creative angles, hooks and visuals.
- Creative collaboration. Brief and review with the Strategist on targeting and structure, the Copywriter on angles, copy, CTA and offer, and the Designer on formats and visuals, so messaging, visuals and intent line up before launch.
- Launch. Build campaigns to plan, QA tracking, UTMs, placements, budgets, naming and conversions, launch, and track the first 7 days closely. The team reviews before we share results with the client.
- Ongoing management. Quick daily checks (5–10 minutes) on pacing, delivery and performance, plus a weekly deep dive (about an hour) to analyze results, log insights and plan the next tests.
What you'll bring
- 5+ years of hands-on experience managing Google Ads, Meta Ads and LinkedIn Ads.
- A track record of profitable paid acquisition for SaaS companies or similar businesses.
- Deep understanding of audience targeting, funnel optimization and attribution.
- Proficiency with GA4, Google Tag Manager, conversion tracking and reporting.
- Experience with A/B testing ad creatives, messaging, audiences and landing pages.
- A strong analytical mindset. You understand ROAS, CAC and payback and turn data into growth decisions.
- Clear written and spoken English, and the ability to work independently in a cross-functional remote team.
Nice to have
- Experience with Reddit, X, YouTube or Microsoft Ads.
- Hands-on work with HubSpot or another CRM, including offline conversion imports.
- Agency experience, or managing several accounts at once.
- Using AI tools to speed up research, analysis and creative testing.
Tools you'll use
Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, Google Sheets, Slack and Notion.
How you'll be measured
- Campaigns launch on time with full QA.
- Creatives match the strategy and the persona.
- You optimize weekly and improve account performance over time.
- Documentation and reporting are clear and up to date.
- You proactively suggest new tests based on results.
- You keep improving how we run paid acquisition.
A short application form that takes about 5 minutes
