About SaaS Metrics Dashboard
If you want to cut through the noise and zero in on the growth marketing metrics that truly matter, then our SaaS Growth Marketing KPI Dashboard Template is for you. Tailored to cover all the critical metrics in one comprehensive view, this template tracks every part of your SaaS funnel, from website visitors to new subscriptions, MRR growth, renewals and ad performance, giving you a clear picture of your SaaS analytics dashboard. For an in-depth understanding of each metric, read our complete guide to SaaS growth marketing metrics.
Using our SaaS metrics template, you can:
- Track growth marketing metrics across website funnels, new subscriptions and revenue streams.
- Measure MRR, upgrades, renewals and churn to understand key SaaS KPI indicators.
- Analyze ad performance on Facebook and Google, comparing ROAS, conversion rates and CAC.
- Monitor demo call outcomes, from scheduling to conversion rates, for better sales insights.
- Customize your dashboard for specific SaaS metrics, focusing on what drives growth.
Benefits of Using Our Marketing KPI Dashboard
- View all key metrics in one SaaS analytics dashboard for better decision-making.
- Understand each funnel stage and reveal opportunities for optimization.
- Get a complete view of MRR, revenue and churn, ensuring you maintain a strong growth trajectory.
- Leverage Facebook and Google ad insights to enhance marketing ROI and reduce customer acquisition costs.
- Track demo calls, show-up rates and conversions, making it a must-have marketing KPI dashboard.
How to Use This Template
- Download the "SaaS Growth Marketing KPI Dashboard" and make a copy.
- Review the metrics in the table and remove any that don't apply to you or your SaaS.
- Input your own growth marketing metrics, from traffic and MRR to ad costs and conversion rates.
- Use formulas to calculate growth rates, CAC and ROAS for real-time insights.
- Update the metrics on a monthly basis to get a real picture of how your growth is progressing.
Need help interpreting your metrics or building a growth strategy? Check out our SaaS Growth OS with 25+ frameworks and dashboards, or book a growth strategy call to get personalized guidance.



