About the role
This isn't a traditional content writer role focused on blogs. As a B2B SaaS Copywriter at WeGrowth, you turn strategy, research and messy client inputs into clear, persuasive, conversion-focused copy across the full funnel: websites, landing pages, ads, emails, outbound, sales assets and messaging systems.
Every asset should fit the ICP, the offer, the funnel stage, the channel and the business goal. Good copy here isn't just well written. It creates attention, clicks, replies, demos, sign-ups, pipeline and revenue.
We think in this sequence: Audience → Pain/Gain → Angle → Claim/Promise → Offer → Message → CTA → Result.
This is an always-open position. We review applications continuously and reach out when there is a fit.
What you'll own
- Strategic messaging and positioning. ICP and persona docs, messaging frameworks, offers and CTAs, competitive and customer research, and customer journey maps.
- Website and landing page copy. Homepages, product, feature, use case, alternative, pricing, demo, webinar and lead magnet pages that clearly say who it's for, what it solves, why to believe it and what to do next.
- Campaign and performance copy. Ad angles, hooks, Meta, LinkedIn and Google Search ads, video scripts, retargeting and creative briefs, with each version testing a real angle, not the same message reworded.
- Email, nurture and outbound. Cold outbound and LinkedIn sequences, signal-based messages, webinar, nurture, onboarding and follow-up emails where every message has a reason to exist.
- Content and SEO support. Blog and SEO briefs, case studies, founder LinkedIn content and explainer scripts connected to the ICP and the next step.
- Sales enablement. Sales deck outlines, one-pagers, proposals and product overviews that make the product easier to understand, trust and buy.
You'll work from our templates and prompts for each type of asset.
How you'll work
- Understand the goal of the asset.
- Understand the ICP: their pains, triggers and objections.
- Understand the offer and why the next step is worth taking now.
- Define the angle.
- Write the draft for the channel, funnel stage and awareness level.
- Review it for clarity and conversion.
- Improve it with feedback and performance data.
Who you'll work with
- Growth Strategist on positioning, ICP, offers and funnel direction.
- Paid Acquisition Specialist on ad angles, hooks, CTAs and landing page fit.
- Outbound Specialist on sequence angles, relevance and personalization.
- Designer on page structure, visual hierarchy and ad creatives.
- Operations Manager and clients on deadlines, context, feedback and approvals.
Working with AI
AI is a core part of how we work. You use it as leverage, not a shortcut: to turn messy inputs into structured drafts, explore angles and hooks, apply frameworks like PAS, AIDA and Jobs-to-be-Done, and review copy from the buyer's point of view. You act as the senior editor who judges and improves the output, and you turn strong outputs into reusable prompts, templates and frameworks.
What you'll bring
- 3+ years writing conversion-focused copy for B2B SaaS, tech or agencies.
- A portfolio that shows landing pages, ads, emails or outbound, ideally with results.
- A strong grasp of positioning, ICP, offers and funnel stages.
- Excellent written English and the ability to write for different channels and awareness levels.
- Confident, thoughtful use of AI tools in your writing process.
- The ability to take feedback quickly and deliver on time.
How you'll be measured
- Copy is delivered on time and at a high quality bar.
- Messaging fits the ICP, offer, funnel stage and channel.
- Strategists, designers, media buyers, outbound and clients can easily use your copy.
- Copy improves over time based on feedback and performance.
- You create reusable prompts, templates and frameworks that improve speed and quality.
A short application form that takes about 5 minutes
