GTM Strategist

About the role

WeGrowth helps SaaS and B2B startups go from early traction to $3M+ ARR through performance marketing, funnel optimization, GTM strategy and conversion-focused execution.

We're hiring a senior GTM Strategist to own strategy, funnel direction and client guidance across our portfolio of B2B SaaS and startup clients. This isn't a narrow product marketing role. It's a strategic, client-facing growth role for someone who connects positioning, acquisition, funnels, conversion and revenue.

You'll work closely with paid media, copy, design, outbound, analytics and leadership to find what's blocking growth, set priorities and guide execution across channels.

This is an always-open position. We review applications continuously and reach out when there is a fit.

What you'll own

• Lead growth strategy across a portfolio of B2B SaaS and startup clients.
• Turn client goals, ICP, offer, funnel data and market context into clear GTM priorities.
• Diagnose bottlenecks across traffic, messaging, landing pages, conversion flows, CRM handoff and pipeline.
• Map customer journeys and find the biggest drop-offs across acquisition and conversion.
• Recommend the right plays across paid, outbound, website, landing pages, lifecycle and organic.
• Keep traffic sources, messaging, offer and conversion experience aligned.
• Turn funnel and channel performance into structured insights, priorities and action plans.
• Connect marketing performance to pipeline, sales quality and revenue.
• Guide execution with our media buyers, copywriters, designers, developers and outbound team.
• Prepare and lead strategic client conversations: weekly calls, performance reviews and priority setting.
• Simplify complex situations into a plan clients and our team can follow.

What success looks like

• Clients have clearer priorities and more confidence in the strategy.
• Our team is aligned around what matters most.
• Funnel issues are spotted early and solved faster.
• Strategy turns into better execution across paid, landing pages, messaging and outbound.
• Clients see stronger conversion and clear progress toward revenue goals.
• You lead client strategy confidently, without the founder in every conversation.

What you'll bring

• 6+ years in growth, GTM, product marketing, demand generation or funnel strategy roles in B2B SaaS or startups.
• A strong understanding of SaaS funnels, customer journeys, acquisition channels and conversion levers.
• The ability to analyze CTR, CVR, CPL, CAC, pipeline and revenue impact.
• Experience turning data and research into practical growth priorities.
• A clear view of how paid media, landing pages, copy, outbound and sales handoff work together.
• Experience working cross-functionally with growth, creative, product or revenue teams.
• Excellent client communication and presentation skills, in strong written and spoken English.
• Comfort in a fast-moving environment with several accounts and priorities.

Strong plus if you have

• Agency, consultancy or multi-client experience.
• Experience working directly with founders or leadership teams.
• Experience with B2B SaaS offers, demos, trials, SQL generation and pipeline growth.
• Hands-on experience with HubSpot, GA4, CRM reporting, funnel analysis and landing page optimization.
• Exposure to paid acquisition, outbound or lifecycle marketing.

Why this role

• Own real strategy, not just execution support.
• Work across GTM, acquisition, funnels and revenue for ambitious SaaS companies.
• Room to grow into a major leadership role as the team grows.