About the SaaS Growth Model Template
If you want to understand exactly what it takes to hit your next ARR target, our SaaS Growth Model gives you a structured way to work backwards from your growth goals. Across six connected tabs, it turns your pipeline, conversion, pricing, churn and acquisition data into clear growth projections and actionable targets.
With this template, you can:
- Forecast where your ARR will be in 12 months if your current performance stays the same.
- Calculate the pipeline, customers and acquisition spend required to reach your ARR target.
- Measure CAC, LTV, LTV:CAC, CAC payback and other key SaaS unit economics.
- Identify how much additional growth your current economics can support.
- Find your growth ceiling and understand whether pipeline, churn or ARPA is limiting your target.
Benefits of Using Our SaaS Growth Model Template
- Get a clear path from your current ARR to your target ARR based on actual growth inputs.
- Understand how changes in pipeline, win rate, churn and acquisition spend affect revenue growth.
- Make smarter budget decisions by calculating how much growth investment your economics can support.
- Identify gaps between your current performance and what needs to be true to reach your target.
- Compare your current model with an improved growth scenario to see the potential impact of optimization.
How to Use This Template
- Download the "SaaS Growth Model".
- Enter your six core growth levers: qualified pipeline, win rate, ARPA, gross margin, monthly churn and acquisition spend.
- Add your current ARR, target ARR and the timeline in which you want to reach it.
- Review your dashboard to understand your growth economics, target timeline, budget ceiling and growth ceiling.
- Use the scenario and backsolve sections to identify what needs to change to reach your target faster.
What Is the SaaS Growth Model?
The SaaS Growth Model by WeGrowth is a spreadsheet designed to answer one fundamental question: How do I grow my SaaS from where it is today to my target ARR?
Here’s how it works:
- Enter your current SaaS growth and unit economics data.
- The model calculates your CAC, LTV, Growth Score and CAC payback.
- See how quickly your current growth engine can reach your ARR target.
- Backsolve your target to calculate the pipeline and spend required to get there.
Why Use the SaaS Growth Model?
- Turn your ARR goal into specific pipeline and customer acquisition requirements.
- Understand whether your current unit economics can support faster growth.
- Calculate how much additional acquisition spend you can afford.
- See what additional spend could produce without breaking your Growth Score.
- Identify whether pipeline, churn or ARPA is the biggest constraint on future growth.
To build and execute a complete strategy around your growth targets, explore our SaaS growth marketing services or get started with our free growth marketing plan.
