Product Growth Roadmap Template

Score every initiative on the same few criteria, then rank by the result. A common approach rates effort, impact and confidence and averages the three into one score, so very different ideas can be compared side by side.

For example, in the Product Growth Roadmap Template, an onboarding questionnaire rated 8, 8 and 9 scores 8.3, while a Slack invite integration rated 7, 6 and 7 scores 6.7.

Treat the ranking as a starting point for discussion. Review the top of the list with your team, check capacity and dependencies, and then pick what to start next.

A SaaS growth roadmap should cover every stage from first visit to paying, active customer. Sorting each initiative into one stage shows at a glance whether the roadmap covers the whole funnel or leans on one part of it.

• Acquisition: bringing in signups and demos.
• Onboarding: getting new users to first value.
• Conversion to Paid: moving free users to a paid plan.
• Retention: keeping customers active and subscribed.

The Product Growth Roadmap Template uses these four stages.

Attach the one metric each initiative is meant to move, ideally one you already measure, so you can compare before and after. Good KPIs differ by funnel stage:

• Acquisition: signup conversion rate, demo request volume, CTA click rate.
• Onboarding: activation rate, time to first value, setup completion rate.
• Conversion to Paid: free-to-paid conversion rate, expansion revenue.
• Retention: churn rate, NPS, retention rate, engaged users.

The Product Growth Roadmap Template pairs each example with a KPI like these.

Good growth initiatives are small, testable changes tied to one funnel stage and one metric. Examples from the 31 initiatives in the Product Growth Roadmap Template:

Acquisition: one-click signup with Google or Slack, a 60-second explainer video, an exit-intent offer, a hero headline matched to the campaign UTM, a mini-demo before signup and a demo request shortcut.

Onboarding: an onboarding questionnaire and checklist, a welcome email with first steps, live chat, actionable empty states, triggered tooltips, smart defaults in setup and abandoned-setup reminders.

Conversion to Paid: a soft-limit upgrade prompt, feature gating with an upgrade CTA, a usage limit banner, a sticky pricing page CTA, an in-app plan comparison and a usage-based pricing preview.

Retention: an in-app NPS prompt, a usage summary email, teammate invite prompts, usage milestone emails, segment-based email drips and an exit survey on churn.

Give every initiative a status and update it as work moves. Four statuses cover the whole path: Idea for new suggestions, Backlog for work you have committed to, then In Progress and Done.

Filter by status to see what is waiting, what is running and what has shipped. Over time, the roadmap becomes a record of what shipped and which KPI each initiative was meant to move, which makes it easier to check whether the work paid off. The Product Growth Roadmap Template uses these four statuses.

Yes. WeGrowth's Product Growth Roadmap Template is free. It is a Google Sheet: make a copy to edit it in Google Sheets, or download your copy as an Excel file with File > Download > Microsoft Excel (.xlsx).