Two Ways to Size a Keyword Group

Estimate customer value

Two ways to size a keyword group

Product-led SaaS

Organic visits

× visitor-to-signup rate

Signups

× signup-to-paid rate

Paying customers

Sales-led SaaS

Organic visits

× visitor-to-demo rate

Demos

× demo-to-opportunity rate

Opportunities

× opportunity win rate

New customers

Start from estimated visits, not search volume.