Read the SERP first
The results show which page to build
purchase approval software
1Product page
2Product page
3Directory
4Product page
5Comparison
Mostly product pagesBuild a landing page
[competitor] alternatives
1Comparison
2Directory
3Comparison
4Comparison
5Product page
Mostly comparisonsBuild a comparison page
1Product page
2Template
3Guide
4Template
5Directory
No clear winnerChoose the audience first
Illustrative results. Check your target country.